make cool things, make things cool.
WINS
Operated under a pseudonym as part of a company policy and for personal protection as Sera Johnson (as seen in YT).
VP of Growth and PM leading a team of 4 - Head of Content, Art Director, Community Manager, and an assistant
Partnered w/ r/UFOs Reddit Moderators (+2M users, top 1% of Reddit) resulting in a free 2-hour AMA for iOS public launch
Conceptualized and drove the product strategy, vision, and roadmap from 0-1 sourced from conducting listening tours across the country driving execution and user adoption.
Features executed resulted in a User Generated Content feed, an internal CMS, an anonymous intake form, a new standardized submission form, custom data filtering, an AR camera, and personalized push-notifications.
Crafted the vision for the Enigma explainer video directed and executed by Chromista’s Eliza Mcnitt.
Branded Mad Libs making a fun, personalized, but also structurally technical intake form enabling Machine Learning and AI.
PRESS
Albertsons’ Curbside Pickup
I launched and brought to market the first 500 curbside pickup stores for Albertsons' Companies (pre-covid), recently acquired by Kroger Co.
WINS
$100M in annual gross revenue.
Lead Business PM for Albertsons’ enterprise Strategic Initiatives and business owner of curbside pickup, Drive Up & Go.
Drive Up & Go is a $63M initiative spanning across the United States under 22 banner brands. Launched the first 500 stores across the country establishing the operating model for all 2.2K stores.
I operated as the business owner overseeing and driving Go-to-Market implementation across Construction, Product, IT, UX/UI, eCommerce Operations, Store Operations, Field Services, Marketing, Division Presidents (brands), and senior leadership.
Led the Pivot to the Future initiative, top enterprise initiative spearheaded by special select tiger group of C-suite and SVP executives resulting in 4X of curbside pickup sales.
New signage and redesign on the right. If you see these signs, that’s me! woot woot.
Takeoff Technologies - lead operations PM for 2 Multi-Fulfillment Centers (MFCs) llocated in South San Francisco and San Jose.
PRESS
Seattle Youth Traffic Court
Established the City of Seattle’s first specialized youth traffic court on behalf of Honorable Judge Magistrate Karen Donohue with sponsorship from Deputy Mayor and Former City Council Member, Tim Burgess. The traffic court is a student led and operated program reducing youth traffic infractions, and youth related cases heard in-court alleviating the court’s workload.
Created and introduced the formal partnership between: City of Seattle | Seattle Municipal Court | Seattle University School of Law | Seattle Police Department | Garfield High School
Realogy AI Lab - innovation lab, model w/ 30% win-rate.
”Realogy uses more than 25 AI models, Mr. Akhtar said, including models that can help agents predict their chances of converting a prospective client into a paying client and others that can predict the optimal percentage split between a broker and an agent on a property….The company is in the early stages of testing an AI app that aims to predict when certain milestones will be reached in the home-buying process, he said.”
-Rizwan Akhtar, Chief Technology Officer